The AI
that runs every store.
One live view of the whole estate — sell-through, size curves, allocation, markdown and margin — with the agent surfacing the calls that protect full-price sales.
An AI-driven POS that runs every channel.
Every channel. One cart. One stock pool. Follow one order through every screen — and at each one, Iris makes the call.
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01
Orders · One queue
Every channel, one queue.
Store, web, app, Amazon, eBay and Etsy orders all land in one queue. #803120 — an Aria Wool Coat in M, $299 on Amazon — is captured and routed to ship-from-store, one of 14 re-routed in the last hour.
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02
Inventory · By location
Live stock, every door.
On-hand, inbound and size health for every store and DC. Lyon's M is out and Marseille is under two weeks' cover — so Iris raises an 18-unit transfer from the Roissy DC before either runs dry.
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03
Allocation · Channel pool
One pool, no oversell.
78 coats split across every live listing, each with a safety reserve. eBay's buffer is about to break, so Iris moves 6 units across from the Web pool — and keeps Etsy unlisted for this style.
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04
Pricing · Price book
Fees in, margin held.
A price for every channel, with marketplace fees folded in. Amazon's 15% fee would crush the coat's margin, so Iris lifts its Amazon list to $299 to protect the net-margin floor.
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05
Dispatch · Every carrier
Shipped against the promise.
#803120 leaves the Paris store with Chronopost, due today by 18:00. When Nice slips to SLA risk, Iris re-routes the next 5 outerwear orders to the Roissy DC to keep the promise date.
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06
Returns · RMA desk
Every return has a reason.
Every RMA is tracked from reason to restock. Size & fit drives 46% of returns, clustered on two slim styles — Iris flags the size spec and trims the tail-size re-buy before the next order ships.
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07
Reviews · Feedback
Reviews that reach the product.
Ratings and sentiment flow back to the style. The Halden Slim Jean's 2-star reviews centre on fit and its returns are up 3pt — Iris ties it to the size spec and routes it to merchandising.
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08
Iris · The call
Iris makes the call.
A size break forms in Women's Outerwear — core M/L selling out, XS/XXL overstocked. Iris prices it: a size-targeted markdown holds 1.7pt of margin over a blanket cut, and full-price sales stay protected.
Ask in plain language. Act on the answer.
Ask it the way you'd say it. Iris answers with the number — and the next move to approve.
Where is the M coat selling out?
Core M is breaking in 14 stores — out in 6 days, while XS/XXL sit 31% overstocked.
Eight verticals. One agent that knows each one.
A sneaker drop and a fine-jewellery case don't sell alike. Iris reads each vertical's own signals — and runs them all on one platform.
01 Womenswear
Flagship · Mall · Outlet · Concession · Pop-up · Online
Fast trend cycles and deep size curves. The vertical where allocation and markdown timing decide the season.
+2.4pt full-price margin held
02 Menswear
Flagship · Mall · Outlet · Wholesale · Online
Carryover cores plus seasonal newness. Replenishment accuracy on basics protects the whole margin line.
96% core in-stock
03 Footwear & Sneakers
Flagship · Drop · Mall · Outlet · Concession · Online
Drops sell in hours, not weeks. Size-run integrity and resale-aware demand are the whole game.
11pt fewer broken size runs
04 Activewear & Athleisure
Flagship · Mall · Studio · Outlet · Online
Replenishment-driven basics with seasonal colour. Continuity ranges live or die on stock cover.
4.6 wks cover restored
05 Denim & Casual
Flagship · Mall · Outlet · Wholesale · Online
Fit-led, size-dense, returns-heavy. Getting the size curve right is the difference between full price and the rack.
−3.1pt return rate
06 Accessories & Bags
Flagship · Mall · Concession · Travel-retail · Online
High margin, low size complexity. The lever is attach rate and getting hero SKUs in front of the right basket.
+9% attach rate
07 Jewellery & Watches
Flagship · Concession · Travel-retail · Online
High ticket, serialised stock, clienteling-led. Every unit is tracked; every sale is a relationship.
+14% clienteled conversion
08 Kids & Family
Mall · Outlet · Department · Concession · Online
Tight age-band size curves and fast outgrow cycles. Allocation by store demographic is everything.
+6pt sell-through
Local where it counts.
Payments, marketplaces and tax change at every border. Zentallio ships the local rails so a store opens the same day in Paris or Karachi.